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- Retrait gratuit dans votre magasin Club
- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
Entrepreneurial Cosplay
Creating Identity, Building Identity, Brand and Business Acumen
274,95 €
+ 549 points
Description
Entrepreneurial Cosplay takes a comprehensive and insightful look at the business of cosplay, exploring the ways that artists and fans engage in entrepreneurial and intrapreneurial practices to gain personal and professional success.
Centered around the concept of entrepreneurship and the newly emerging concept of intrapreneurship - using entrepreneurial principles to enhance or further an existing concept, organization or product - the book showcases the ways in which cosplayers create new ideas, new ways of working and new ways of doing things, exploiting their knowledge to create new opportunities. By analyzing the numerous motivations driving cosplay behavior (self-expression, external recognition and financial gain), this volume provides a unique view of current cosplay practice and its relationship to economic activity.
Offering important insight into this emerging area, this book will be of interest to scholars seeking to learn how entrepreneurial and economic models may be used to understand the emerging field of cosplay studies, as well as students and scholars working in the fields of Entrepreneurship, Business, Fan Studies, Visual Art Studies and Gender Studies.
Spécifications
Parties prenantes
- Editeur:
Contenu
- Nombre de pages :
- 216
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9781032217581
- Date de parution :
- 01-06-23
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 156 mm x 234 mm
- Poids :
- 498 g
