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- Toujours un magasin près de chez vous
268,45 €
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Description
Ethical Issues in International Marketing is a valuable resource for readers'increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases of questionable ethics. To date, little research has been conducted in the area of international marketing ethics. Delener's book comes at an important time to alert readers to the growing concern for greater ethical behavior in the international marketing arena. It provides illustrations to give readers hands-on experiences that can transfer directly into the marketing world.Delener and his contributing authors identify the unique importance of ethics and corporate social responsibility in global markets. Ethical Issues in International Marketing was conceived to allow researchers the liberty to explore the topic in the context of an environment supportive of the difficulties associated with this type of research. The contributing authors discuss these main topics:
- A social contract for analyzing and evaluating the activities of transnational corporations in developing countries
- The relationship of marketing ethics to gray markets for consumer goods
- How moral commitment is shaped by socialization and role of culture in Turkey
- The relationship between Egyptian consumers'ideology and theirperceptions of ethical behavior
Readers who desire to make steps toward better global decisionmaking will find this a compelling book. The authors make readers realize that conducting business transactions efficiently and effectively in a mere technocratic sense is no longer sufficient. Ethical issues in the international marketing environment are best addressed in learning more about the differences between cultures, which this book begins to do.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 136
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781560247357
- Date de parution :
- 25-07-95
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 159 mm x 221 mm
- Poids :
- 381 g
