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Global Companies, Local Innovations
Why the Engineering Aspects of Innovation Making Require Co-Location
Yasuyuki Motoyama
Livre relié | Anglais
195,95 €
+ 391 points
Format
Description
Investigating the innovation activities of multinational corporations, this book uncovers and examines why the geography of innovation by multinationals is overwhelmingly local, in spite of their global operations in manufacturing and sales through case studies of produce development by three global players: Toyota, Sony, and Canon. The microdynamic approach of the book allows an in-depth investigation of the engineering and technical aspects of innovation making. The book unfolds the complex and constant process of trial and error in innovation and reveals three fundamental natures of innovation making: complexity, interdisciplinarity, and prototyping and testing. In order to manage these three natures of innovation, firms have to plan, ironically, for unplanned situations and to collocate knowledge, people, and resources.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 180
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781409421467
- Date de parution :
- 28-09-12
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 156 mm x 233 mm
- Poids :
- 475 g
