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Laws of UX
Using Psychology to Design Better Products & Services
Jon Yablonski
Livre broché | Anglais
60,45 €
+ 120 points
Description
An understanding of psychologyâ specifically the psychology behind how users behave and interact with digital interfacesâ is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them.
This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.
Youâ ll learn:
- How aesthetically pleasing design creates positive responses
- The principles from psychology most useful for designers
- How these psychology principles relate to UX heuristics
- Predictive models including Fittsâ s law, Jakobâ s law, and Hickâ s law
- Ethical implications of using psychology in design
- A framework for applying these principles
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 150
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781492055310
- Date de parution :
- 26-05-20
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 152 mm x 229 mm
- Poids :
- 283 g
