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- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
Lights, Camera, Campaign!
Media, Politics, and Political Advertising
71,95 €
+ 143 points
Description
Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.
Spécifications
Parties prenantes
- Editeur:
Contenu
- Nombre de pages :
- 322
- Langue:
- Anglais
- Collection :
- Tome:
- n° 11
Caractéristiques
- EAN:
- 9780820468310
- Date de parution :
- 11-10-04
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 152 mm x 229 mm
- Poids :
- 458 g
