•  Retrait gratuit dans votre magasin Club
  •  7.000.000 titres dans notre catalogue
  •  Payer en toute sécurité
  •  Toujours un magasin près de chez vous     
  •  Retrait gratuit dans votre magasin Club
  •  7.000.000 titres dans notre catalogue
  •  Payer en toute sécurité
  •  Toujours un magasin près de chez vous

Manage the Media

Don't Let the Media Manage You

William J Holstein
Livre relié | Anglais | Memo to the CEO
24,95 €
+ 49 points
Livraison 1 à 4 semaines
Passer une commande en un clic
Payer en toute sécurité
Livraison en Belgique: 3,99 €
Livraison en magasin gratuite

Description

Today's CEOs are facing a major communications problem: they're getting shellacked by the media. And this is costing companies more than lost reputations--it is costing them lost revenue.


In Manage the Media (Don't Let the Media Manage You), veteran business reporter William J. Holstein explains how you can enhance your company's communications skills, strengthen ties to the press, and manage media relationships effectively over the long-term. The incisive insights and practical suggestions in this book will help you take charge of any crisis situation. You can learn to repair your company's public image, and maintain goodwill with the community. Holstein offers you seasoned advice, including how to:
- Make sure that your message is always heard
- Work with coalitions of labor, environmental, religious, and shareholder groups more effectively
- Put press relations first
- Establish and maintain positive relationships with the media
- Manage the explosion of social media

Manage the Media (Don't Let the Media Manage You) is the resource you need now. Your reputation--and your company's--are depending on it.

From our new Memo to the CEO series--solutions-focused advice from today's leading practitioners.

Spécifications

Parties prenantes

Auteur(s) :
Editeur:

Contenu

Nombre de pages :
103
Langue:
Anglais
Collection :

Caractéristiques

EAN:
9781422121481
Date de parution :
04-03-08
Format:
Livre relié
Format numérique:
Genaaid
Dimensions :
116 mm x 190 mm
Poids :
176 g

Les avis