- Retrait gratuit dans votre magasin Club
- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
- Retrait gratuit dans votre magasin Club
- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
Management and Business Research
Mark Easterby-Smith, Lena J Jaspersen, Richard Thorpe, Danat Valizade
Livre broché | Anglais
84,45 €
+ 168 points
Format
Description
This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more.
The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning.
Accompanying the book is a wealth of online resources to further enhance your learning experience, including:
- MCQs
- Video content
- Templates and data sets
- Glossary flashcards
- Additional case studies
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 496
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781529734515
- Date de parution :
- 25-05-21
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 189 mm x 246 mm
- Poids :
- 875 g
