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Marketing the Sports Organisation
Building Networks and Relationships
Alain Ferrand, Scott McCarthy
Livre broché | Anglais
76,45 €
+ 152 points
Format
Description
Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical, step-by-step advice for sports organizations in the use of relationship marketing techniques.
Comprehensive and innovative in its approach, the book includes:
- a practical framework for implementing relationship marketing throughout the product and service range
- an in-depth examination of tools and methods that increase the value of the product for the consumer
- a genuinely international approach, applicable in all countries
- detailed international case studies from the world of sport.
Offering a thorough introduction to first principles in sports marketing, and focused throughout on best practice, this book is essential reading for all students of sport and business marketing, and for all professionals seeking to improve their sports marketing activity, in both commercial and non-profit contexts.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 320
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9780415453301
- Date de parution :
- 01-11-08
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 152 mm x 231 mm
- Poids :
- 476 g
