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Marketing Your Library's Electronic Resources, Second Edition
A How-To-Do-It Manual for Librarians
Marie R Kennedy, Cheryl Laguardia
Livre broché | Anglais
110,45 €
+ 220 points
Description
When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors' evidence-based approach to effectively promoting electronic resources made the previous edition of this guide a bestseller. Newly expanded and updated, this manual shows library marketing staff how to get the job done from beginning to end and in a variety of library settings. Comprehensive yet to the point, this book includes
- seven complete programs from both public and academic libraries;
- an examination of the e-resource life cycle;
- cutting edge guidance on COUNTER usage reports and other web analytics;
- advice on making the most of marketing opportunities from learning management systems, discovery services, LibGuides, and more;
- a step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models; and
- numerous examples of well-executed plans and outcomes.
This book's flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 242
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781783302673
- Date de parution :
- 18-09-17
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 216 mm x 279 mm
- Poids :
- 571 g
