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Description
Why does television broadcasting business needs to gather data from audience market? Because online television broadcasting is popular to attractive audiences to choose to apply mobile or laptop or desktop tools to watch any entertainment broadcasting programs from online website channel more than traditional offline television channel. So, the traditional offline television watching channel will be replaced by online entertainment broadcasting channel, if the traditional entertainment broadcasting program makers still hope to attract any young or old auidences to watch any broadcasting entertainment programs from television channel. They must need to gather data from television audiences market to compare what their entertainment broadcasting programs' strengths and weaknesses are: For example, some data input for potential growth of the offline ( television broadcasting channel) and online ( computer or mobile broadcasting channel), it is based on some analysis of its" the different kinds of entertainment broadcasting program audiences growth drivers either online broadcasting channel or offline broadcasting channel". This as informed by some published resesrch. For Forecasting aim, the TV audience market research also needs some input on the current relative profitability of the different entertainment broadcasting programs grouping. Some basic SWOT analysis, this was fairly raw and was used for further a series of key strategic questions that were worked through systematically over the three days. So, within three days, the entertainment program maker needs to make decision either it apply online broadcasting channel, from computer or mobile platform or offline broadcasting channel, from television only to let audience to watch to feel more comfortable and visable enjoyable feeling.The analytical process ( Demystifying Strategy), such as growth driver analysis, competitor profiling, which compares one's own competitive strength against some key competitors. A progess in the form of a key question for use in competitive analysis, such as online television program competitors, the general traditional television program needs to spend some time on day three to make a series of visits of the online television entertainment program broadcasting competitors.Hence, it is the whole strategic thinking to the online and offline television entertainment broadcasting program decision makers in order to decide how to implement their different kinds of unique offline traditional entertainment television programs to increase attraction to let the traditional offline television entertainment program audiences won't be persuade to watch any online entertainment programs from online channel more easily.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 246
- Langue:
- Anglais
- Collection :
- Tome:
- n° 2
Caractéristiques
- EAN:
- 9781655289774
- Date de parution :
- 04-01-20
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 203 mm x 254 mm
- Poids :
- 494 g
