Do you want to dominate the competition?
Own the Zone is perfect for business leaders, professionals and entrepreneurs interested in growing their Unlike many sales books produced for the non-professional, this book combines many techniques into a framework that will feel comfortable for a professional selling a high end service. This easy-to-read sales strategy encourages professionals to pay attention to the details when meeting with potential clients. It also gives step-by-step instructions on to how to get past the pain and discomfort of asking for business.
A lot of business authors are more preoccupied with overwhelming their audience with data, although relevant, that is provided simply to show how much knowledge of the subject they have. Not the case with this extremely helpful and concise book. Own the Zone is very effective and gets to the point fast and with a lot of punch. Professionals, in any field, should keep it handy and read it regularly until it becomes second nature.