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- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
Political Marketing in the 2019 Canadian Federal Election
52,95 €
+ 105 points
Description
This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau's leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest for politics in the Canadian context. This collection provides in-depth quantitative and qualitative research of different aspects of this election, including the attempted re-branding of the Conservative Party under Andrew Scheer, the marketing of the NDP with the selection of the first visible minority party leader in Canadian history, the political marketing of the Bloc Québécois, Green Party, and People's Party and, foremost perhaps, the brand maintenance of Trudeau and the Liberal Party of Canada. The book also looks at campaign marketing, and considers how the parties in this election utilized market intelligence, consumer data and vote targeting, and wedge issues during the campaign.
Spécifications
Parties prenantes
- Editeur:
Contenu
- Nombre de pages :
- 150
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9783030502805
- Date de parution :
- 17-09-20
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 193 mm x 218 mm
- Poids :
- 317 g
