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- Payer en toute sécurité
- Toujours un magasin près de chez vous
Résultats pour "Palgrave Studies in Political Marketing and Management"
-
Political Marketing in the 2016 U.S. Presidential Election
- Livre relié | Anglais | Palgrave Studies in Political Marketing and Management
- This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates an... Savoir plus
58,45 €Livraison sous 1 à 4 semaines58,45 €Livraison sous 1 à 4 semaines -
Political Marketing and Management in the 2020 New Zealand General Election
- Livre relié | Anglais | Palgrave Studies in Political Marketing and Management
- This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in ... Savoir plus
63,45 €Livraison sous 1 à 4 semaines63,45 €Livraison sous 1 à 4 semaines -
Political Marketing in the 2020 U.S. Presidential Election
- Livre relié | Anglais | Palgrave Studies in Political Marketing and Management
- This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events lead... Savoir plus
68,95 €Livraison sous 1 à 4 semaines68,95 €Livraison sous 1 à 4 semaines -
Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups
Andrew Lim
- Livre relié | Anglais | Palgrave Studies in Political Marketing and Management
- This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestini... Savoir plus
47,45 €Livraison sous 1 à 4 semaines47,45 €Livraison sous 1 à 4 semaines -
Political Branding Strategies
Lorann Downer
- Livre relié | Anglais | Palgrave Studies in Political Marketing and Management
- Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia ... Savoir plus
62,95 €Livraison sous 1 à 4 semaines62,95 €Livraison sous 1 à 4 semaines -
Political Marketing Alchemy
André Turcotte
- Livre broché | Anglais | Palgrave Studies in Political Marketing and Management
- Public opinion research has been under a great deal of criticism over the last few years as it failed to accurately predict a series of important outc... Savoir plus
52,95 €Livraison sous 1 à 4 semaines52,95 €Livraison sous 1 à 4 semaines -
Political Marketing in the 2021 Canadian Federal Election
- Livre relié | Anglais | Palgrave Studies in Political Marketing and Management
- This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and brand... Savoir plus
47,45 €Livraison sous 1 à 4 semaines47,45 €Livraison sous 1 à 4 semaines -
Political Marketing and the 2015 UK General Election
- Livre relié | Anglais | Palgrave Studies in Political Marketing and Management
- Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core me... Savoir plus
83,95 €Livraison 2 à 3 semaines83,95 €Livraison 2 à 3 semaines -
Marketing Leadership in Government
Edward Elder
- Livre relié | Anglais | Palgrave Studies in Political Marketing and Management
- This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective c... Savoir plus
69,95 €Livraison sous 1 à 4 semaines69,95 €Livraison sous 1 à 4 semaines -
Political Marketing in the 2016 U.S. Presidential Election
- Livre broché | Anglais | Palgrave Studies in Political Marketing and Management
- This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates an... Savoir plus
58,45 €Livraison sous 1 à 4 semaines58,45 €Livraison sous 1 à 4 semaines -
Applying Public Opinion in Governance
Scott Edward Bennett
- Livre relié | Anglais | Palgrave Studies in Political Marketing and Management
- This book explores how public opinion is used to design, monitor and evaluate government programmes in Australia, Canada, New Zealand, and the United ... Savoir plus
58,45 €Livraison sous 1 à 4 semaines58,45 €Livraison sous 1 à 4 semaines -
Political Marketing and Management in Ghana
- Livre relié | Anglais | Palgrave Studies in Political Marketing and Management
- This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes b... Savoir plus
63,45 €Livraison sous 1 à 4 semaines63,45 €Livraison sous 1 à 4 semaines -
Political Marketing and Management in the 2017 New Zealand Election
- Livre relié | Anglais | Palgrave Studies in Political Marketing and Management
- This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacind... Savoir plus
58,45 €Livraison sous 1 à 4 semaines58,45 €Livraison sous 1 à 4 semaines -
Political Marketing Alchemy
André Turcotte
- Livre relié | Anglais | Palgrave Studies in Political Marketing and Management
- Public opinion research has been under a great deal of criticism over the last few years as it failed to accurately predict a series of important outc... Savoir plus
52,95 €Livraison sous 1 à 4 semaines52,95 €Livraison sous 1 à 4 semaines -
Applying Public Opinion in Governance
Scott Edward Bennett
- Livre broché | Anglais | Palgrave Studies in Political Marketing and Management
- This book explores how public opinion is used to design, monitor and evaluate government programmes in Australia, Canada, New Zealand, and the United ... Savoir plus
58,45 €Livraison sous 1 à 4 semaines58,45 €Livraison sous 1 à 4 semaines -
Marketing Leadership in Government
Edward Elder
- Livre broché | Anglais | Palgrave Studies in Political Marketing and Management
- This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective c... Savoir plus
69,95 €Livraison sous 1 à 4 semaines69,95 €Livraison sous 1 à 4 semaines -
Political Marketing and Management in Ghana
- Livre broché | Anglais | Palgrave Studies in Political Marketing and Management
- This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes b... Savoir plus
63,45 €Livraison sous 1 à 4 semaines63,45 €Livraison sous 1 à 4 semaines -
Political Marketing in the 2019 Canadian Federal Election
- Livre relié | Anglais | Palgrave Studies in Political Marketing and Management
- This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau's leadership appeal, coupled with the di... Savoir plus
52,95 €Livraison sous 1 à 4 semaines52,95 €Livraison sous 1 à 4 semaines -
Political Branding in Turbulent Times
- Livre relié | Anglais | Palgrave Studies in Political Marketing and Management
- Political uncertainty and instability characterise many regions around the world and, increasingly, can be observed in more established democracies. T... Savoir plus
68,95 €Livraison sous 1 à 4 semaines68,95 €Livraison sous 1 à 4 semaines -
Recruiting and Retaining Party Activists
Robin T Pettitt
- Livre relié | Anglais | Palgrave Studies in Political Marketing and Management
- This book explores how experienced party organisers in the UK work to recruit and to retain party activists for local campaigning. Local door-to-door ... Savoir plus
58,45 €Livraison sous 1 à 4 semaines58,45 €Livraison sous 1 à 4 semaines -
Market Driven Political Advertising
Andrew Hughes
- Livre relié | Anglais | Palgrave Studies in Political Marketing and Management
- Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transformin... Savoir plus
58,45 €Livraison sous 1 à 4 semaines58,45 €Livraison sous 1 à 4 semaines
21 sur 21 résultat(s) affiché(s)