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- Retrait gratuit dans votre magasin Club
- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
Political Marketing in the 2021 Canadian Federal Election
47,45 €
+ 94 points
Description
This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and branding rather than just the horse race and campaign dynamics. Chapters by leading and emerging political marketing academics from different disciplines, including communications, political science and political management, are included as well as contributions from practitioners in different fields related to political marketing such as pollsters. Some chapters are collaborations between leading academics and practitioners, which provide new insights into the dynamics of political marketing that enrich this edited volume. The book's content takes our current understandings of Canadian political marketing in new directions.
Spécifications
Parties prenantes
- Editeur:
Contenu
- Nombre de pages :
- 162
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9783031344039
- Date de parution :
- 10-06-23
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 148 mm x 210 mm
- Poids :
- 362 g
