Description

What to charge? What if I ask too much? What to do when clients don't pay up? For anyone running their own business, money issues come up again and again, in both obvious and subtle ways.

"Pricing for Entrepreneurs: Strange Truths About Money in Business" presents unexpected discoveries, paradoxes and renegade advice about pricing from a marketer and business coach with nearly 40 years of observation and reflection.

Enjoy a lessening of your stress over money with unconventional principles based on research, experience and analysis. Learn the psychological and interpersonal dynamics of low prices, high prices, complaints about prices, pricing self-sabotage, why fairness is beside the point and much more. There are no pricing formulas in this ebook, only insights.

Topics addressed include:

· What people don't usually mean when they say, "I can't afford that"
· Why you should shrug when people aggressively try to bargain with you
· Surprising ways in which raising prices can boost sales
· How to respond when others urge you to "charge what you deserve"
· Should you care whether or not your prices are "fair"?
· Why healthy personal boundaries are as essential as smart pricing if you want to make a decent living

After reading, you'll know how to have a zen, neutral attitude toward money in business, avoiding thinking traps and primed for prosperity.