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Public Relations: Strategies and Tactics, Global Edition EBOOK
Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber
Ebook | Anglais
50,87 €
+ 50 points
Description
Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice
Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honoured public relations techniques. The writing is geared to undergraduates, and many colourful charts and photos are used to enhance major concepts.
The full text downloaded to your computer
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Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781292066264
- Date de parution :
- 15-01-15
- Format:
- Ebook
- Protection digitale:
- Adobe DRM
- Format numérique:
