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- Payer en toute sécurité
- Toujours un magasin près de chez vous
Religions as Brands
New Perspectives on the Marketization of Religion and Spirituality
305,45 €
+ 610 points
Description
During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion. By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands.
Spécifications
Parties prenantes
- Editeur:
Contenu
- Nombre de pages :
- 276
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9781409467557
- Date de parution :
- 28-12-13
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 156 mm x 234 mm
- Poids :
- 566 g
