- Retrait gratuit dans votre magasin Club
- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
- Retrait gratuit dans votre magasin Club
- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
Repute and Disrepute
The Inside-Out Approach to Managing Corporate Reputation
Rosa Chun
Livre relié | Anglais
27,95 €
+ 55 points
Description
Learn a revolutionary new approach to promoting, defending, sustaining and, if necessary, restoring a company's reputation
In today's digitized, social networked world, a company or brand reputation can soar to dizzying heights or be buried in the blink of an eye. Never has it been more vital for every company to have a comprehensive strategy in place for managing its good name and for restoring and rebuilding its damaged reputation, should the worst happen. Written by a recognized international expert in the field, this book describes an innovative new approach to reputation management. Based on author Rosa Chun's extensive experience as a reputation consultant to leading companies worldwide, it goes beyond the broad extrapolations from research and the corporate communication and marketing strategies found in most books on the subject to provide a wholly practical, holistic approach to reputation management.
- Includes coverage of reputation management for non-profit and public sectors, and offers a uniquely global perspective
- Demonstrates the critical links between customer orientation, leadership, global mindset, employee engagement, new social network technologies, and strategic implementation
- Features fascinating and instructive case studies and examples from companies across industry sectors in the U.S., Europe, and Asia
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 160
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781119942269
- Date de parution :
- 05-04-21
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 152 mm x 229 mm
- Poids :
- 680 g
