Description

Your scientific business is (actually) life-changing. So why aren't enough people paying attention? In Scientist to CEO, Jennifer Andrews offers a refreshing take on marketing for complex businesses that are notoriously difficult to explain - let alone market and sell. Andrews shares relatable stories from real scientist CEOs who wanted to do marketing right but lacked the knowledge, systems, and tools to do it. Readers will gain practical tips, along with an easily digestible, realistically implemented 5-step marketing process that works for STEM businesses of all stages. Scientist to CEO is for any business owner, leader, manager, or other technical professional running or aspiring to lead a business. Above all, readers will learn that science is complicated, but marketing it doesn't have to be.