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- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
Service-Dominant Logic
Premises, Perspectives, Possibilities
Robert F Lusch, Stephen L Vargo
Livre relié | Anglais
180,45 €
+ 360 points
Format
Description
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward "service-dominant (S-D) logic", describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 252
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9780521195676
- Date de parution :
- 27-03-14
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 175 mm x 249 mm
- Poids :
- 612 g
