En raison d'une grêve chez bpost, votre commande pourrait être retardée. Vous avez besoin d’un livre rapidement ? Nos magasins vous accueillent à bras ouverts !
- Retrait gratuit dans votre magasin Club
- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
En raison de la grêve chez bpost, votre commande pourrait être retardée. Vous avez besoin d’un livre rapidement ? Nos magasins vous accueillent à bras ouverts !
- Retrait gratuit dans votre magasin Club
- 7.000.0000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
Summary: Experiential Marketing EBOOK
Review and Analysis of Schmitt's Book
BusinessNews Publishing
Ebook | Anglais
9,99 €
+ 9 points
Description
The must-read summary of Bernd Schmitt's book: "Experiential Marketing: How To Get Customers To Sense, Feel, Think, Act and Relate To Your Company and Brands".
This complete summary of the ideas from Bernd Schmitt's book "Experiential Marketing" offers a new way to look at the goal of marketing. In fact, traditional marketing is benefits-oriented – that is, consumers are assumed to be rational decision makers who seek to maximise the number of benefits they derive by comparing different products that offer different sets of features. In this context, branding is used to create awareness and attention. This summary highlights that, by contrast, experiential marketing suggests that consumers want to be stimulated, entertained, educated and challenged by the products or services they buy. In fact, customers are looking for brands that provide them with memorable experiences. Thus, the central activity of experiential marketing is to develop efficient ways to create and deliver experiences.
Added-value of this summary:
• Save time
• Understand key concepts
• Increase your business knowledge
To learn more, read "Experiential Marketing" and discover an insightful guide which will help managers and strategists complement their tactical efforts in the marketplace.
This complete summary of the ideas from Bernd Schmitt's book "Experiential Marketing" offers a new way to look at the goal of marketing. In fact, traditional marketing is benefits-oriented – that is, consumers are assumed to be rational decision makers who seek to maximise the number of benefits they derive by comparing different products that offer different sets of features. In this context, branding is used to create awareness and attention. This summary highlights that, by contrast, experiential marketing suggests that consumers want to be stimulated, entertained, educated and challenged by the products or services they buy. In fact, customers are looking for brands that provide them with memorable experiences. Thus, the central activity of experiential marketing is to develop efficient ways to create and deliver experiences.
Added-value of this summary:
• Save time
• Understand key concepts
• Increase your business knowledge
To learn more, read "Experiential Marketing" and discover an insightful guide which will help managers and strategists complement their tactical efforts in the marketplace.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9782806242709
- Date de parution :
- 14-02-13
- Format:
- Ebook
- Protection digitale:
- /
- Format numérique:
- ePub
Les avis
Nous publions uniquement les avis qui respectent les conditions requises. Consultez nos conditions pour les avis.