Description

This important book details sustainability challenges facing our global society in the 21st century, and makes a well-supported business case for sustainable product development. Its holistic approach to product innovation and commercialization represents a radical departure from the norm. It delineates why human well-being must become the overarching goal of new technology and product development. Sustainable Product Innovation presents a systems approach for achieving multi-stakeholder optimization in product life-cycle design in order to meet a firm's objectives, investors' return-on-investment expectations, and regulatory requirements, while protecting the environment and rapidly depleting natural resources needed to enhance and sustain human well-being. This unique text is designed to be used in business, engineering and management science degree and certificate programs, professional training, and by entrepreneurs and executives who are responsible for the creation, development, and commercialization of product and services.