- Retrait gratuit dans votre magasin Club
- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
- Retrait gratuit dans votre magasin Club
- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
11,45 €
+ 22 points
Description
The Art & Science of Customer Experience (yes! "Customer" in capital letters) is the first book to provide an extensive data-driven analysis of the factors influencing Customer behavior as well as practical guidelines to improve Customer Experience by understanding end-user psychology. This book is recommended for professionals and entrepreneurs with a strong motivation in developing a 360 understanding of business and bringing innovative ideas to their companies. It provides a series of new ideas, applicable methodologies and concrete examples to understand and improve operations, develop Customer loyalty and attract new Customers. The Art & Science of Customer Experience is written in a concise and simple style, making it easily understood by anyone. It also contains a dose of humor just to make sure you have some fun while you learn. With this book you´ll be able to understand, attract and retain Customers, and turn them into ambassadors for your brand.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 182
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9798460161454
- Date de parution :
- 19-09-21
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 140 mm x 216 mm
- Poids :
- 217 g
