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Vous voulez être sûr que vos cadeaux seront sous le sapin de Noël à temps? Nos magasins vous accueillent à bras ouverts. La plupart de nos magasins sont ouverts également les dimanches, vous pouvez vérifier les heures d'ouvertures sur notre site.
- Retrait gratuit dans votre magasin Club
- 7.000.0000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
The Content Strategy Toolkit
Methods, Guidelines, and Templates for Getting Content Right
Meghan Casey
51,95 €
+ 103 points
Description
In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you'll face.
In this practical and relevant guide, you'll learn how to:
- Identify problems with your content and persuade your bosses it's worth the time and resources to do it right
- Assemble a stellar team for your content project
- Prepare your organization for content transformation
- Make sense of your business environment and understand your audience
- Align stakeholders on business goals and user needs
- Set a compass for your content and decide how to measure success
- Create, maintain, and govern on-strategy content
You'll learn how to treat content like the strategic asset that it is.
"Quality content increases value. Poor-quality content destroys value. It's as simple as that. Meghan's book has specific, practical, and immediately actionable ideas that will help you increase the quality of your content."--Gerry McGovern, CEO, Customer Carewords
"This second edition goes deep into three integral topics for content leaders--assembling cross-disciplinary teams, evaluating processes, and building a content playbook. If you're looking to build a new practice or retool an existing one, this book will help you succeed.--Natalie Marie Dunbar, Author, From Solo to Scaled: Building a Sustainable Content Strategy Practice
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 336
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9780138059279
- Date de parution :
- 14-05-23
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 175 mm x 231 mm
- Poids :
- 539 g
