En raison d'une grêve chez bpost, votre commande pourrait être retardée. Vous avez besoin d’un livre rapidement ? Nos magasins vous accueillent à bras ouverts !
- Retrait gratuit dans votre magasin Club
- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
En raison de la grêve chez bpost, votre commande pourrait être retardée. Vous avez besoin d’un livre rapidement ? Nos magasins vous accueillent à bras ouverts !
- Retrait gratuit dans votre magasin Club
- 7.000.0000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
The Customer Is Not Always Right? Marketing Orientations in a Dynamic Business World
Proceedings of the 2011 World Marketing Congress
210,95 €
+ 421 points
Description
This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of thefield. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of thefield. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Spécifications
Parties prenantes
- Editeur:
Contenu
- Nombre de pages :
- 953
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9783319500065
- Date de parution :
- 12-01-17
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 210 mm x 279 mm
- Poids :
- 25445 g
Les avis
Nous publions uniquement les avis qui respectent les conditions requises. Consultez nos conditions pour les avis.