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The Public Relations Strategic Toolkit
An Essential Guide to Successful Public Relations Practice
Alison Theaker, Heather Yaxley
Livre broché | Anglais
74,95 €
+ 149 points
Format
Description
The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured to provide real-world context and advice for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement.
The book is divided into four parts; covering the profession, public relations planning, corporate communication and stakeholder engagement. Features include:
- definitions of key terms
- contemporary case studies
- interviews with practitioners
- handy checklists
- practical activities and assignments.
By combining theory and practice, with an invaluable insight from experts in the field, this guide will introduce readers to all the professional skills needed for a career in public relations.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 418
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781138678675
- Date de parution :
- 13-12-17
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 170 mm x 244 mm
- Poids :
- 698 g
