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- Toujours un magasin près de chez vous
Trademark Surveys, Volume 1
Designing, Implementing, and Evaluating Surveys
Jacob Jacoby
Livre relié | Anglais
434,95 €
+ 869 points
Description
Trademark Surveys provides the most expansive and cohesive treatment of the topic of survey research and its use in the courts. It will help attorneys understand and improve the quality of survey research proffered as evidence in litigated proceedings. This first volume, written by a prominent social scientist, discusses the various scientific issues involved. Volume I begins with a discussion of critical pre-survey considerations, from the legal issues that can be examined via survey research to the reasons for and uses of survey research. The majority of this volume is authored by Jack Jacoby, a prominent social scientist who commands substantial expertise with all aspects in the construction, analysis, and application of trademark surveys in litigation. Case law commentary is woven into the discussion in each chapter. Topics in Volume I include:
- The elements of designing, conducting, and reporting surveys
- Understanding pertinent aspects of the marketplace
- Overview of the scientific research process
- Defining the proper universe
- Sampling issues
- Test settings and stimuli
- Questionnaire construction
- Implementing the survey and gathering data
- Numerous issues in aggregating, evaluating, and reporting survey findings
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 1064
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781627222655
- Date de parution :
- 16-02-15
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 185 mm x 257 mm
- Poids :
- 2131 g
