Interpreting oral and written narratives and visual culture, Longinovic traces the early modern invention of 'the serbs' and the category's twentieth-century transformations. He describes the influence of Bram Stoker's nineteenth-century novel Dracula on perceptions of the Balkan region and reflects on representations of hybrid identities and their violent destruction in the works of the region's most prominent twentieth-century writers. Concluding on a hopeful note, Longinovic considers efforts to imagine a new collective identity in non-nationalist terms. These endeavors include the emigrant Yugoslav writer David Albahari's Canadian Trilogy and Cyber-Yugoslavia, a mock nation-state with "citizens" in more than thirty countries.