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Visual Identity
Promoting and Protecting the Public Face of an Organization
Susan Westcott Alessandri
Livre relié | Anglais
366,45 €
+ 732 points
Format
Description
Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strategically planned and purposeful presentation of the brand or organization in order to gain a positive image in the minds of the public, including - but not limited to - its name, logo, tagline, color palette and architecture, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather than a product brand perspective. It not only helps readers to understand the meaning and value of an organization's visual identity, but also provides hands-on advice on how to promote and protect the identity. Each chapter draws from current research and also contains real-world examples and case studies that illustrate the key concepts.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 178
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9780765622662
- Date de parution :
- 15-10-09
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 155 mm x 231 mm
- Poids :
- 408 g
