`A remarkable book which argues for a new paradigm for the study of the media′ - Daniel Dayan, Centre National de la Recherche
`A persuasive and sophisticated discussion of the role of the media in modern life at the threshold of the twenty-first century′ - Ellen Seiter, University of California
`A very important book, one that moves media theory and argument on at long last. This is an attempt to get people to think differently about the media - not ju