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Résultats pour "Foundations and Trends(r) in Marketing"
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The Impact of Risk Communication on Consumption and Consumer Well-Being
Ingrid M Martin, David W Stewart
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 44
- The Impact of Risk Communication on Consumption and Consumer Well-Being aims to understand how consumers think about and respond to risk through their... Savoir plus
93,95 €Livraison sous 1 à 4 semaines93,95 €Livraison sous 1 à 4 semaines -
Brand Attachment
C Whan Park, Deborah J McInnis, Joseph Priester
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 3
- Work on relationship marketing suggests that developing strong relationships between consumers and brands is important given their implications for cu... Savoir plus
57,95 €Livraison 1 à 2 semaines57,95 €Livraison 1 à 2 semaines -
Market Response and Marketing Mix Models
Douglas Bowman, Hubert Gatignon
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 14
- Market Response and Marketing Mix Models takes a forward-looking perspective identifying research opportunities related to market response and marketi... Savoir plus
78,45 €Livraison sous 1 à 4 semaines78,45 €Livraison sous 1 à 4 semaines -
Language Research in Marketing
Ann Kronrod
- Livre broché | Anglais | Foundations and Trends(r) in Marketing
- Language Research in Marketing introduces researchers to the fascinating world of linguistics and shows how to conduct meaningful language research in... Savoir plus
96,45 €Livraison sous 1 à 4 semaines96,45 €Livraison sous 1 à 4 semaines -
Culture and Consumer Behavior
Chi-Yue Chiu, Letty Y -Y Kwan, Dongmei Li, Luluo Peng, Siqing Peng
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 24
- Culture and Consumer Behavior explains the importance of cultural literacy in marketing, and why a solid understanding is vital to successful internat... Savoir plus
55,95 €Livraison sous 1 à 4 semaines55,95 €Livraison sous 1 à 4 semaines -
Privacy and Consumer Empowerment in Online Advertising
W Jason Choi, Kinshuk Jerath
- Livre broché | Anglais | Foundations and Trends(r) in Marketing
- Privacy and Consumer Empowerment in Online Advertising provides an overview of the different issues that are in play in consumer privacy and in empowe... Savoir plus
61,45 €Livraison sous 1 à 4 semaines61,45 €Livraison sous 1 à 4 semaines -
Audio and Visual Analytics in Marketing and Artificial Empathy
Shasha Lu, Hye-Jin Kim, Yinghui Zhou, Li Xiao, Min Ding
- Livre broché | Anglais | Foundations and Trends(r) in Marketing
- Audio and Visual Analytics in Marketing addresses questions around the application and use of audio/visual data analytics for business decision making... Savoir plus
69,95 €Livraison sous 1 à 4 semaines69,95 €Livraison sous 1 à 4 semaines -
Aggregate Advertising Expenditure in the U.S. Economy
Alvin J Silk, Ernst R Berndt
- Livre broché | Anglais | Foundations and Trends(r) in Marketing
- AGGREGATE ADVERTISING EXPENDITURE IN THE U.S. ECONOMY provides evidence that over the period 2000 through 2018 nominal aggregate advertising spending ... Savoir plus
71,45 €Livraison sous 1 à 4 semaines71,45 €Livraison sous 1 à 4 semaines -
Marketing and Firm Value
Shuba Srinivasan, Dominique M Hanssens
- Livre broché | Anglais | Foundations and Trends(r) in Marketing
- Marketing and Firm Value presents a conceptual framework and procedure to synthesize the marketing-finance literature. The authors identify marketing-... Savoir plus
82,45 €Livraison sous 1 à 4 semaines82,45 €Livraison sous 1 à 4 semaines -
Promotion Dynamics
Scott A Neslin, Harald Van Heerde
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 11
- Firms spend a significant part of their marketing budgets on sales promotions. Since the impact of promotions on sales is usually immediate and strong... Savoir plus
90,95 €Livraison sous 1 à 4 semaines90,95 €Livraison sous 1 à 4 semaines -
Choice Models in Marketing
Sandeep R Chandukala, Jaehwan Kim, Thomas Otter, Peter E Rossi, Greg M Allenby
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 6
- Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being... Savoir plus
76,95 €Livraison sous 1 à 4 semaines76,95 €Livraison sous 1 à 4 semaines -
Reflections of Eminent Marketing Scholars
- Livre broché | Anglais | Foundations and Trends(r) in Marketing
- Reflections of Eminent Marketing Scholars is a collection of essays solicited from eminent and pioneering marketing scholars. This collection of their... Savoir plus
103,45 €Livraison sous 1 à 4 semaines103,45 €Livraison sous 1 à 4 semaines -
Strategic Marketing for the C-Suite
David Midgley
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 29
- Strategic Marketing for the C-Suite examines the relevance of academic research to the most senior levels of the marketing profession, the chief marke... Savoir plus
90,95 €Livraison sous 1 à 4 semaines90,95 €Livraison sous 1 à 4 semaines -
A Chronology of Health Care Marketing Research
Dawn Iacobucci
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 47
- A Chronology of Health Care Marketing Research is intended to begin to understand marketing issues in the realm of health care. The primary focus of t... Savoir plus
103,45 €Livraison sous 1 à 4 semaines103,45 €Livraison sous 1 à 4 semaines -
Marketing Dynamics
Prasad a Naik
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 32
- Marketing Dynamics: A Primer on Estimation and Control provides an introduction to the estimation and control of dynamic marketing models. It introduc... Savoir plus
68,45 €Livraison sous 1 à 4 semaines68,45 €Livraison sous 1 à 4 semaines -
From Doubt to Functionality
Rashmi Adaval
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 39
- From Doubt to Functionality: An Imagery Story provides a systematic approach to address the role imagery plays in guiding consumer behavior. First, it... Savoir plus
68,45 €Livraison sous 1 à 4 semaines68,45 €Livraison sous 1 à 4 semaines -
Marketing and Innovations Management
Elie Ofek, Olivier Toubia
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 13
- Marketing and Innovation Management provides an understanding of what marketing can bring to the table when it comes to setting innovation strategy an... Savoir plus
67,45 €Livraison sous 1 à 4 semaines67,45 €Livraison sous 1 à 4 semaines -
Structural Models of the Prescription Drug Market
Andrew T Ching, Manuel Hermosilla, Qiang Liu
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 46
- Structural Models of the Prescription Drug Market provides a critical review of the structural econometric research focusing on the richness and compl... Savoir plus
68,45 €Livraison sous 1 à 4 semaines68,45 €Livraison sous 1 à 4 semaines -
The Information-Economics Perspective on Brand Equity
Tülin Erdem, Joffre Swait
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 34
- The Information-Economics Perspective on Brand Equity focuses on the information-economics theoretic framework of brand equity. The authors posit that... Savoir plus
64,45 €Livraison sous 1 à 4 semaines64,45 €Livraison sous 1 à 4 semaines -
Modeling Dynamic Relations Among Marketing and Performance Metrics
Koen H Pauwels
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 41
- Marketing and performance data often include measures repeated over time. Time-series models are uniquely suited to capture the time dependence of bot... Savoir plus
75,45 €Livraison sous 1 à 4 semaines75,45 €Livraison sous 1 à 4 semaines -
The Competition Between National Brands and Store Brands
Raj Sethuraman, Jagmohan Raju
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 23
- The Competition between National Brands and Store Brands provides a comprehensive review of the literature on economic models of national brand - stor... Savoir plus
102,45 €Livraison sous 1 à 4 semaines102,45 €Livraison sous 1 à 4 semaines -
Experience Marketing
Bernd Schmitt
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 17
- Experience Marketing examines a new and exciting concept this is of interest to academics and marketing practitioners who have come to realize that un... Savoir plus
76,95 €Livraison sous 1 à 4 semaines76,95 €Livraison sous 1 à 4 semaines -
Product Assortment and Consumer Choice
Alexander Chernev
- Livre broché | Anglais | Foundations and Trends(r) in Marketing | n° 20
- Product Assortment and Consumer Choice: An Interdisciplinary Review examines existing literature and builds on the current theoretical developments ac... Savoir plus
69,95 €Livraison sous 1 à 4 semaines69,95 €Livraison sous 1 à 4 semaines -
Adoption of Innovations
Amir Heiman, Bruce P McWilliams, David Zilberman
- Livre broché | Anglais | Foundations and Trends(r) in Marketing
- Adoption of Innovations reviews the Bass model and its new generation extensions as well as the alternative approach - the threshold model, which anal... Savoir plus
62,95 €Livraison sous 1 à 4 semaines62,95 €Livraison sous 1 à 4 semaines