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Explores the key theoretical areas in visual communication. This handbook defines the twelve major theories in visual communication scholarship: aesth...Savoir plus
This text offers an integrated approach to communication law. It is intended for practitioners and students in the areas of mass communication, journa...Savoir plus
This work emphasizes story shape and structure by illustrating several distinct types of feature and non-fiction stories, all drawn from the real worl...Savoir plus
The baby boomer generation is heading toward their retirement years. This book explains why aging baby boomers are an important area of mass media stu...Savoir plus
This volume attains a broader understanding of the role media plays in the development and flourishing of children's imaginations and creative abiliti...Savoir plus
Illustrates various issues and ideas that affect the regulation of advertising and public relations speech, including the categorization of different ...Savoir plus
When Palladas, the Greek poet who flourished in the 4th century AD, said that life is but a game, he hardly could have imagined how pervasive games co...Savoir plus
This work emphasizes story shape and structure by illustrating several distinct types of feature and non-fiction stories, all drawn from the real worl...Savoir plus
Illustrates the variety of issues and ideas that affect the regulation of advertising and public relations speech, including the categorization of dif...Savoir plus
A volume of scholarly research & viewpoints on how sexual appeals function in the current advertising environment. Offers answers as to why the use of...Savoir plus
This volume attains a broader understanding of the role media plays in the development and flourishing of children's imaginations and creative abiliti...Savoir plus
This volume opens with a debate about the degree to which men and women are different. It then offers more abstract and theoretical discussions about ...Savoir plus
A comprehensive handbook covering social interaction skills & skill acquisition, in the context of personal, professional, and public stages. For scho...Savoir plus
Containing studies of content, effects, and policy, this volume offers research conducted by social scientists and cultural studies scholars. It consi...Savoir plus
In the early 20th century, the audience was seen as a mass of people mostly unknown to one another that was unified through exposure to media. This co...Savoir plus
Provides a synthesis of the various lines of research on constituting organizations through communication. This book includes definitions and explanat...Savoir plus
The eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.Savoir plus
Managing Television News provides a practical introduction to the television news producer, one of the most significant and influential roles in a new...Savoir plus
This research-based text offers both foundational theories and practical applications of analysis and criticism of mass media portrayals of sex, love ...Savoir plus
Combining topics for video production courses, this text is an integration of theory and production techniques. It covers basics for writing, shooting...Savoir plus
Vol sheds light on rumor phenomenon by integrating approaches from behavioral science, marketing & comm., & offers strategies for preventing & neutral...Savoir plus
This volume focuses on the development of entertainment-education - using the universal appeal of entertainment to show individuals how they can live ...Savoir plus
This study systematically examines empirical strategies for the teaching of media, focusing on 14-16 year-old students. It describes an international ...Savoir plus
"...provides good coverage of the empirical literature."—Journal of Communication"...well written and presents a wide diversity of approaches to porno...Savoir plus