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This text traces the roots of classical rhetoric in the modern world. It discusses adaptability of the material to language situations. It concludes t...Savoir plus
Based on a seminar series at the Freedom Forum Media Studies Center at Columbia University, USA, this text examines the origins, meaning and impact of...Savoir plus
Explores the key theoretical areas in visual communication. This handbook defines the twelve major theories in visual communication scholarship: aesth...Savoir plus
This revised edition covers the process of sports writing. Topics include: observation; interviewing techniques and various structures of articles; ty...Savoir plus
This text offers an integrated approach to communication law. It is intended for practitioners and students in the areas of mass communication, journa...Savoir plus
Examines one health issue - breast implants - across a series of contexts often thought to be separate, such as media coverage and doctor-patient inte...Savoir plus
First in a trilogy on Communication and Democracy. Also fits with Gonzenbach, Semetko, and Protess/MccOmbs. For grads and beyond in journalism, poli c...Savoir plus
Questions concerning the quality of media performance and the effectiveness of media policymaking often revolve around the extent to which the media s...Savoir plus
This work emphasizes story shape and structure by illustrating several distinct types of feature and non-fiction stories, all drawn from the real worl...Savoir plus
The baby boomer generation is heading toward their retirement years. This book explains why aging baby boomers are an important area of mass media stu...Savoir plus
Should be a leading book on the First Amendment and mass media rights. Market will include faculty and grad students in journalism, mass comm, law, te...Savoir plus
This text shares insights into the effects of media on children and family. It reflects not only widely divergent political orientations and value sys...Savoir plus
This reference volume lists resources in mass communications and electronic media. It serves as a research tool for scholars and students as well as a...Savoir plus
This volume's objective is to examine the drug issue from mid-1984 to mid-1991 to determine how drug-related issues and events - both real and fabrica...Savoir plus
This volume attains a broader understanding of the role media plays in the development and flourishing of children's imaginations and creative abiliti...Savoir plus
Illustrates various issues and ideas that affect the regulation of advertising and public relations speech, including the categorization of different ...Savoir plus
This text traces the roots of classical rhetoric in the modern world. It discusses adaptability of the material to language situations. It concludes t...Savoir plus
This volume focuses on one important aspect of human sense-making - theory building - and strives to clarify the thesis that theories do not develop i...Savoir plus
This volume addresses the possibilities and constraints inherent in oral history interviewing. The essays represent an interpretive perspective of inq...Savoir plus
When Palladas, the Greek poet who flourished in the 4th century AD, said that life is but a game, he hardly could have imagined how pervasive games co...Savoir plus
Designed as a resource for making quantitative text analysis methods more accessible to social science researchers, this work describes developments i...Savoir plus
Celebrating the work and contributions of Dolf Zillmann, this volume explores the theories and research on communication and emotion. It is intended f...Savoir plus
This text presents an evaluation framework for assessing the impact of the new media on the health care system by juxtaposing characteristics of emerg...Savoir plus
Illustrates the variety of issues and ideas that affect the regulation of advertising and public relations speech, including the categorization of dif...Savoir plus