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A Study of the Effectiveness of Marathon Sponsorship
as an Enabler of Brand Extension
Yuan Zhou
Livre broché | Anglais
54,45 €
+ 108 points
Description
A total of R4.8 billion was spent on sports sponsorship in South Africa in 2008, while a remarkable increase in sports sponsorship indicates that research, which deals with studying effectiveness of sports sponsorship, is essential. Moreover, brand extension was considered as a means to assist brand revitalisation and revival; however, in order to render brand extension implementation successful proved another important aspect of this research. Therefore, this research answers the question: can marathon sponsorships help sponsors to achieve effective and successful brand extensions?
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 104
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9783659779718
- Format:
- Livre broché
- Dimensions :
- 150 mm x 220 mm
