Description

This text shows how management accounting can play a valuable role in the planning and control of marketing activities and highlights current thinking in strategic management accounting and accounting for marketing assets. Both marketing and distribution planning and performance measurement are analyzed, as well as strategic issues. The book allows students the opportunity to gain a greater understanding of how to design and apply management accounting systems, in order to improve organizational effectiveness by using better organizational control. This is an introduction to the possible problems of accounting in marketing and it provides insight into how these can be overcome.

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