Description

Kickstart your research with this practical, bestselling guide to doing social network analysis. Get to grips with the mathematical foundations and learn how to use software tools such as NeTDraw and UCINET to reach your research goals.

Supporting you step-by-step through the entire research process, from design and data collection to coding, visualisation, and analysis, the book also offers:

- Case studies and examples using real data
- Exercises drawn from the authors' decades of teaching experience
- Online access to datasets, worked examples and a software manual to help you practice your skills.

Whether you are new to social network analysis or an experienced researcher, this approachable book is your technical toolbox and research companion all in one.