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Description

Brand Leader is the playbook for how to succeed in your brand management career. This is the playbook for the ambitious brand leader who wants to reach their full potential. How our Brand Leader playbook will work for you. I wrote the Brand Leader playbook to help my fellow brand management professionals reach the full potential of their marketing career. Our brand leader playbook focuses on you, the marketer, to help you achieve success. In our first two books, Beloved Brands and B2B Brands playbooks, we focused on the brand. This new book, Brand Leader, will lay out the marketing skills, leadership behaviors, and on-the-job experiences you need to find your success. We borrow some of our tools from the other playbooks as a foundation, and then we will show you how to use these tools so they become part of your skillset to use throughout your career. For a more in-depth look at strategy, brand positioning, and brand plans, we recommend exploring our other playbooks. We will start by getting you to assess what you naturally bring to your marketing career, whether your core strength is running the business, marketing execution, strategic planning, or people leadership. If you have an obvious strength, build your career around it instead of trying to be something you are not. We will get you to understand how you think and how you decide. This model sets up four types of brand leaders: strategic thinkers, instinctual thinkers, taskmasters, and consensus socializers. Our underlying focus is on the marketing skills, leadership behaviors, and on-the-job experiences to collect throughout your marketing career. While many will show up naturally in your career, you can end up with specific gaps due to specific jobs you have along your journey. It is akin to collecting these skills based on the opportunities in front of us. The skills we focus on are strategic thinking, brand positioning, brand plans, marketing execution, and marketing analytics. From there, we will lay out a game plan of what it takes to move up from an entry-level role up to the VP/CMO level. To help you in your career, we will then show you how to build and use your personal brand.