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Employer Brand Management
Practical Lessons from the World's Leading Employers
Richard Mosley
Livre relié | Anglais
58,45 €
+ 116 points
Description
Attract, recruit, and retain the very best with a strategic employer brand
From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best. A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement.
You will:
- Follow the process of brand planning, definition, implementation, and application
- Discover how brand thinking can strengthen strategy and reinforce HR value
- Improve existing recruitment and talent management programs
- Learn the importance of employee engagement in the brand experience
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 316
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781118898529
- Date de parution :
- 20-10-14
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 155 mm x 229 mm
- Poids :
- 589 g
