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Fundamentals for Becoming a Successful Entrepreneur

From Business Idea to Launch and Management

Malin Brannback, Alan Carsrud
Livre relié | Anglais
72,95 €
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Description

This is the complete, up-to-date guide to creating a successful new venture. Using real-life examples, it helps you assemble every piece of the puzzle: you, your team, your opportunity, your business concept and revenue model, your resources, and your successful launch, execution, and growth.

The authors illuminate entrepreneurial mindsets, motivation, attitudes, and leadership, and cover the entire process of starting a company, from idea through your first four years of operations. You'll learn how to recognize, define, test, and exploit opportunities; transform ideas into revenue models that earn sustainable value; demonstrate viability to funders; establish a strong ethical and legal foundation for your concept; and build a thriving team to execute on it.

You can use this guide's entrepreneurship techniques and approaches in many ways: to build a profitable new venture, to succeed as a self-employed professional, to make a non-profit or public agency more successful, or even to transform your current organization!

Entrepreneurship: From dreams to outcomes
Defining success for yourself--and achieving it

Designing concepts for profitability and growth
Planning your high-potential business, step by step

Innovating in product/service development and marketing
Delivering something new that your market will value

Building your entrepreneurial venture, one person at a time
Developing great teams--and avoiding common hiring mistakes

Mastering the essentials of entrepreneurial finance
Revenue models, financing options, metrics, and growth

Spécifications

Parties prenantes

Auteur(s) :
Editeur:

Contenu

Nombre de pages :
288
Langue:
Anglais

Caractéristiques

EAN:
9780133966817
Date de parution :
17-11-15
Format:
Livre relié
Format numérique:
Genaaid
Dimensions :
157 mm x 241 mm
Poids :
543 g

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