Easy to read and conducive to discussion, Fundamentals of Leisure Business Success: A Manager's Guide to Achieving Success in the Leisure and Recreation Industry takes a practical, upbeat look at the world's largest industry--leisure and recreation--and gives you practical tips and surefire strategies for making your own profit or nonprofit leisure business a blue ribbon success. Its condensed format, interesting case studies, and helpful examples will show you how you can transform any sluggish, out-of-shape recreation business into an efficient, iron-willed, profit-producing marathoner!In Fundamentals of Leisure Business Success, you'll sidestep the theoretical, overly academic jargon that often bogs down books dealing with leisure and recreation and discover many revolutionary, practical ways that these theories translate into the everyday realities of market share, employee management, and all-out business survival. You'll have the benefit of 20 years of actual experience in the leisure and recreation field at your disposal so you can master the importance of contemporary business and management techniques. Specifically, your capacity to steer your leisure business will grow from: