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- Retrait gratuit dans votre magasin Club
- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
Global Place Branding Campaigns across Cities, Regions, and Nations
286,45 €
+ 572 points
Description
Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.
Spécifications
Parties prenantes
- Editeur:
Contenu
- Nombre de pages :
- 394
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9781522505761
- Date de parution :
- 22-07-16
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 216 mm x 279 mm
- Poids :
- 1192 g
