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Description
Do you want to learn how to write websites that convert or select copy for your websites that will convert? Then Tom Attea's book How to Write Websites That Convert is must reading. You'll learn a unique approach that Tom has developed over many years. You'll also learn how to write great copy, regardless of the medium it's intended for. Tom Attea is the ideal person to learn from. He is The Website Copy Coach (www.thewebsitecopycoach.com). He is also the author of the highly regarded book, The Secrets of Successful Creative Advertising. Tom has written websites for major companies, including Citibank and Diners Club, and for many smaller businesses and professionals. He also does creative problem-solving for large interactive advertising agencies, and he is one of the top-ranked website copywriters on Elance. Tom was the executive creative director of an interactive agency in Soho. During this time, he won the Gold Mobius Award for writing what was judged "Best B2B Internet Services Advertisement" of the year.He has also held executive creative positions at some of New York's finest advertising agencies, including Young & Rubicam and agencies of the Interpublic Group. Tom has written extraordinarily successful creative advertising for many major brands, such as Dr Pepper, Jell-O, Gray Poupon, Time magazine, The Village Voice, Lifetime television, and many others. He has won all the major advertising creative awards, including four Clios in one night, Gold and Silver Lions from The International Advertising Film Festival in Cannes, The Gold Mobius, The Gold Telly, The Andy, and The Effie. Three of the commercials he wrote for Dr Pepper are in the permanent collection of the Museum of Television and Radio in New York. At Young & Rubicam, while creating a lot of successful, award-winning advertising, he conducted the copywriting training program. In addition to being a website copy coach, he is the President and Creative Director of Heavy Creative, Inc. (www.HeavyCreative.com). The company specializes in websites and creative problem-solving for advertisers and agencies.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 132
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9780982121818
- Date de parution :
- 15-06-11
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 152 mm x 229 mm
- Poids :
- 335 g
