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Integrating Corporate Communications
The Cost-Effective Use of Message and Medium
James Horton
Livre relié | Anglais
118,95 €
+ 237 points
Description
Seldom does a work on corporate communications take such a radical economic approach to the topic. Horton integrates corporate communications cost-effectively into all business activity and presents a new way to look at corporate communications as a force behind all business disciplines. He describes and reviews external and internal communication; examines human behavior in communicating; reviews corporate communication structure; and analyzes messages and media and shows how to get started toward cost-effective corporate communication.
In 11 chapters, the book presents a look at corporate communications based on economic principles. Separate chapters examine the business environment and communication; corporate communication and strategy and reputation; corporate communication and the individual; corporate communication and messages; corporate communication and media; corporate communication and measurement; and corporate communication and business structure. A major resource for senior managers, strategists, and other communications specialists.Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 336
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9780899308951
- Date de parution :
- 30-09-95
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 163 mm x 243 mm
- Poids :
- 594 g
