•  Retrait gratuit dans votre magasin Club
  •  7.000.000 titres dans notre catalogue
  •  Payer en toute sécurité
  •  Toujours un magasin près de chez vous     
  •  Retrait gratuit dans votre magasin Club
  •  7.000.000 titres dans notre catalogue
  •  Payer en toute sécurité
  •  Toujours un magasin près de chez vous

Managerial Economics

A Strategic Approach

Robert Waschik, Tim Fisher, David Prentice
Livre broché | Anglais
97,45 €
+ 194 points
Format
Livraison 1 à 2 semaines
Passer une commande en un clic
Payer en toute sécurité
Livraison en Belgique: 3,99 €
Livraison en magasin gratuite

Description

Traditional microeconomic theory has much to offer a manager. It suggests ways to increase profits by setting prices and packaging services, using advertising to increase demand and shows how internet auction sites like eBay affect competition and profitability. By using game theory to present and solve a manager's decision-making problems and by focusing on the strategic nature of these problems, this text makes microeconomic theory much more intuitive and relevant for the business student.

The text is separated into four sections:

  • basic microeconomic theory of the firm and the basic tools of game theory
  • problems related to the strategic interaction between firms, including price and quantity competition and product differentiation
  • issues arising from strategic interactions within the firm, including vertical and horizontal integration, training and motivating workers, and labour unions
  • marketing economics including information problems, advertising, durable goods and the product life cycle.

This book will be suitable for any student with a background of introductory economics. The authors include a variety of international examples and case studies from the business world to expand and illustrate key concepts, and provide end-of-chapter exercises to test students' grasp of the material. An online supplement comprising of problems and solutions as well as PowerPoint slides is available for lecturers.

Spécifications

Parties prenantes

Auteur(s) :
Editeur:

Contenu

Nombre de pages :
400
Langue:
Anglais

Caractéristiques

EAN:
9780415495172
Date de parution :
25-05-10
Format:
Livre broché
Format numérique:
Trade paperback (VS)
Dimensions :
170 mm x 244 mm
Poids :
639 g

Les avis