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Managing the Media
Proactive Strategy for Better Business-Press Relations
Fred J Evans
Livre relié | Anglais
127,45 €
+ 254 points
Description
Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations. Marketing News
Media relations is a hot topic on today's business agenda. This timely book advocates that business take a proactive approach to media relations to prevent biased treatment. Various strategies are developed and techniques that executives can use are explored. Many case examples are cited of campaigns waged by companies in diverse circumstances. It is based on a national survey of business executives of the Fortune 1,000 largest corporations and journalists from the nation's largest newspapers.Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 189
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9780899301563
- Date de parution :
- 16-06-87
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 140 mm x 216 mm
- Poids :
- 390 g
