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Public Relations Writing and Media Techniques EBOOK
Pearson New International Edition
Dennis L. Wilcox, Bryan H. Reber
Ebook | Anglais
46,63 €
+ 46 points
Description
Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today’s digital age.
The text thoroughly integrates new communication technologies—the Internet, Webcasting, etc.—and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organised, this book emphasises the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today’s students. This text also serves as an invaluable resource for public relations practitioners in the field.
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Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9781292055985
- Date de parution :
- 02-10-13
- Format:
- Ebook
- Protection digitale:
- Adobe DRM
- Format numérique:
