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Service Management EBOOK
An Integrated Approach
Bart Van Looy, Paul Gemmel, Roland Van Dierdonck
Ebook | Anglais
62,53 €
+ 62 points
Description
Over 75% of graduates currently find work in the service industries, but there are very few books that deal specifically with the subject of service management.
This edition of Services Management provides a comprehensive insight into the industry and its' importance in today's economies. The book is based on three central strands of services management: customers, employees and operations. The final part of the book addresses the issue of performance management and service strategy.
Based on a series of research workshops with academics and practitioners at the Service Management Centre, De Vlerick School of Management, University of Ghent, the authors have produced in-depth case studies and survey research to help students to develop a thorough understanding of the specific challenges and issues of service management today.
Services Management is ideal for Service Management students within a Business or Tourism degree, but also of great interest to operations, management, marketing and general business students
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Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9780273732181
- Date de parution :
- 06-03-13
- Format:
- Ebook
- Protection digitale:
- Adobe DRM
- Format numérique:
