Varietal wines or terroir wines? Brand wines or appellation wines?
Commercial wines or cultural wines? In these times of globalization, of the
expansion of vineyards almost all over the world, of crisis in the wine industry,
of fiercer and fiercer competition, it is necessary to reflect on the values
that have always accompanied the creation of a wine and its enjoyment. The
notion of terroir, often challenged today, is one of these values, as are the
good practises that serve this notion. With their extraordinary diversity of
expression, terroir wines charm the wine lover and extend a certain art of
living in the face of a flood of technical, varietal and brand wines that
resemble one another all over the world. Followers or admirers of Henri
Jayer, known as the "pope of winegrowers", the fifty or so winegrowers that
contributed to this book enjoy meeting every year for the international
Henri Jayer gathering: Winegrowers, Gourmets and Terroirs of the World.
To the wine lovers that will read this book, they offer their reflections on the
complex reality of viticultural terroir, the foundation for the appreciation of
their wines, wines that bring out the music in the terroirs of the world.