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- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
The Creative Copywriter's Companion
One of America's most award-winning copywriters explains how to write great creative copy. Covers all traditional and digital media.
Tom Attea
Livre relié | Anglais
37,45 €
+ 74 points
Format
Description
In this landmark book, one of America's most award-winning copywriters and creative directors, who conducted the copywriting training program at Young & Rubicam for five years, shares the most complete, and often refreshingly original, strategic and creative guidelines ever described for creative copywriting. If you're looking for a book that explains how you can become a great creative copywriter, who knows how to use the resources of language to magnify the selling proposition, instead of subordinate or otherwise distract from it, you just found it.
You'll discover how to optimize your copywriting for every touchpoint in the customer journey -- from a member of the target audience to a prospect, purchaser, brand loyalist and advocate. The tactics are explained so you can implement them yourself and start to achieve remarkably consistent success for your clients and in your career. You'll also be able to use the book as a helpful companion to refer to over the years.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 312
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9780982121832
- Date de parution :
- 01-10-18
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 152 mm x 229 mm
- Poids :
- 571 g
