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- 7.000.000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
The Employer Brand
Bringing the Best of Brand Management to People at Work
Simon Barrow, Richard Mosley
Livre relié | Anglais
65,95 €
+ 131 points
Description
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 240
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9780470012734
- Date de parution :
- 01-11-05
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 160 mm x 235 mm
- Poids :
- 467 g
