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The Experience Logic as a New Perspective for Marketing Management
From Theory to Practical Applications in Different Sectors
121,45 €
+ 242 points
Description
Introduction to the experience logic: Key concepts and contents.- Part I: Theoretical contributions.- Experiential perspective in management literature: A systematic review.- Marketing in an experiential perspective: From "Goods and Service Logic" to "Experience Logic".- Part II: Sectoral applications.- The tourist offer of the destination in an experience logic perspective.- Sustainable management of events in an experiential perspective.- How marketing works in the Experience Economy: The case of the Experience Gift Box providers.- Experience economy and the management of shopping centers: The role of entertainment.- The Importance of Being Earnest. Enhancing the authentic experience of cultural heritage through the experience-based approach.- Experience logic: the new challenge for trade fairs.- The experiential approach in the cosmetics industry: The Eva Garden case study.- Marketing of traditional-local products in the experience logic perspective.
Spécifications
Parties prenantes
- Editeur:
Contenu
- Nombre de pages :
- 220
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9783030084783
- Date de parution :
- 24-01-19
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 156 mm x 234 mm
- Poids :
- 326 g
